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New Innovation Focus for AARP

AARP’s New Innovation Focus Could Bolster Aging-In-Place

By Tim Mullaney | May 31, 2018

With a new leader helming its Enterprise Innovation division, AARP is making moves to a be a bigger player in this arena, including by creating new products through in-house “startups.” The innovations being developed by AARP could boost aging in place by helping people manage chronic conditions such as diabetes.

After conceiving of and leading the AARP market innovation segment for more than seven years, Jody Holtzman left the organization last November. Enterprise Innovation is now being led by Senior Vice President of Innovation and Product Development Andy Miller.

A self-described “serial entrepreneur,” Miller has founded and led a number of companies, including CardStar, which was acquired by digital marketing giant Constant Contact in 2012. Miller went on to serve as Constant Contact’s chief innovation architect for before joining AARP in July 2016. Previously known as the American Association for Retired Persons, Washington, D.C.-based AARP is a multi-faceted non-profit organization focused on the 50-plus population, and includes affiliated entities such as a foundation and insurance plans.

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